Under Armour Disrupts NYC Market With Innovative New Retail Experience In The Heart of Manhattan By optimizing resources and working to extend the lifespan of products, companies can accomplish more with fewer inputs – effectively reducing waste and consumption to support people and the environment. Under Armour Joins Ellen MacArthur Foundation, Highlights the Importance of Advancing CircularityĮmbracing a circular business model is critical to the future of the planet and to the apparel, footwear, and accessories sector. Today Under Armour and City Schools celebrated Project Rampart, an ongoing six-year partnership designed to elevate the City Public High School student athlete experience and improve academic outcomes through the power of sport. Under Armour and City Schools Celebrate Project Rampart Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level. To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour Announces New Methodology to Measure Fiber Shedding Learn more about the UA Flow Velociti Wind on the UA Newsroom and on UA.com. To sign up for the challenge and begin logging miles, click here or visit the challenges section in the MapMyRun app. ![]() This high performance shoe provides a weightless sensation and an innovative, outsole-free design with nothing on the market like it today. The UA Flow State Challenge also celebrates the launch of the all-new UA Flow Velociti Wind which is now available for purchase on UA.com. Runners who log the 30 miles with an average pace of 8 minutes per mile or less will be eligible for the grand prize. Even if you don’t win the trip, there are plenty of opportunities to be featured on the Instagram handle. Safety is our top priority and therefore, prizing will not be gifted until COVID-19 travel restrictions are lifted and it is safe to experience this running trip of a lifetime. Three winners will be selected to win a trip for themselves + a running buddy to go on the trip of a lifetime to experience their dream run in an exciting location to be selected by Under Armour. ![]() ![]() The challenge is all about helping runners get into their flow state-that lighter-than-air, euphoric feeling-to unlock a run that will not only ignite their competitive spirit but also help them become better runners. ![]() The UA Flow State Challenge invites runners to log 30 miles in 30 days from March 3 to April 2, for the chance to win the ultimate running experience and a chance to find their flow state in a location that isn’t a home gym or local city streets. Workouts logged in the app grew +47% from 2019 to 2020, and we have exceeded previously held records for the number of workouts logged in a day, hitting an all-time high on May 4, 2020.Īs a way to acknowledge and celebrate the resilience of dedicated runners who have endured a strenuous and uncertain year, Under Armour has created a special challenge with an exciting prize, designed to promote community, inspire runners to find their flow state, and give them something to look forward to for when it is safe to travel again - introducing the UA Flow State Challenge. In fact, we’ve seen active workout users of MapMyRun grow by +51% year-over-year. The resilience of the running community was stronger than ever in 2020 as runners across the country found creative ways to connect virtually and to continue to log miles for their physical and mental wellbeing. Without training partners and group runs, it would be easy for many runners to let their shoes collect dust as they adapted to new routines, new challenges, and a new way of living during a global pandemic.Īnd despite all this, runners kept running. After a year of unprecedented challenges, solo miles, and cancelled races, runners have had to dig deep to find motivation to get out the door.
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